Briefing
Property Revenue Briefing
A three-week reading of rooms, dining, and channels, drawn for the general manager and the owner who still signs the rates.
The Property Revenue Briefing is for a general manager, owner, or revenue manager who already closes a night audit and still cannot explain, in one sitting, why a busy week paid less than a quieter one. It suits hotels of roughly twenty to one hundred and twenty rooms, and restaurant groups that share a till with rooms. It is not written for a chain headquarters that already keeps a full revenue team.
Result
You receive a bound set of pages (and the same file) that places occupancy by weekday next to average daily rate, RevPAR, breakfast attach, banquet or courtyard contribution, and the share of nights sold through each channel. The last section is a short list of rate and mix questions for the next four weeks — not a slogan, not a rebrand. After that, we sit with you for a working session of about three hours and walk the pages in order.
Included
- Reading of twelve months of room nights, occupancy, ADR, and RevPAR, with last year beside this year where the extract allows it
- A weekday drawing: Monday through Sunday, not a monthly blob
- Channel mix: direct, walk-in, each OTA you name, and any contracted crew or corporate account that matters
- Dining: breakfast attach, à la carte covers if you keep them, and banquet or event pickup if the house has that book
- One visit to the property if it is within a day’s travel of Tbilisi, or a session at our office
- A printed briefing and a file copy
- One follow-up call within ten days of the session, to answer questions that appeared once the pages were on the desk
Excluded
- We do not take over rate loading in the booking engine
- We do not write guest reviews, menus, or advertisements
- We do not audit the kitchen’s food cost in grammes; dining appears as contribution and covers, not as a recipe book
- Properties without a usable extract (even a tidy spreadsheet from the night audit) cannot start until that extract exists
Who prepares it
Nino Beridze leads the rooms and channel pages. Tamar Gelashvili reads the dining book. Giorgi Kapanadze chairs the working session when the owner wants the argument held in the room, not only on paper.
How the three weeks run
Week one is collection. You send whatever the PMS, the POS, and the accountant already produce. We send a one-page list of the columns we need: date, occupancy, arrivals, ADR, channel, breakfast covers, banquet revenue. Missing columns are named early; we do not invent them.
Week two is drawing. Occupancy by weekday, ADR against last year, the channel stack, dining beside rooms. If a figure cannot be trusted — a month when the till was closed for renovation, a channel renamed in July — it is marked on the page rather than smoothed away.
Week three is the working session. We prefer to sit at the property, in the office the night audit leaves at dawn, with the briefing on the table. If travel is impractical, the session is at Level 9, 31 Barnovi Street, Tbilisi 0179.
Duration and place
Expect three weeks from a complete extract to the session. A house with several F&B outlets or a messy channel history may need a fourth week; we say so before we start. Delivery is in person in Georgia. We do not ship a briefing without a session.
Preparation
Name one person who can answer questions about how rates were loaded last autumn. Pull twelve months if you have them; nine will do if the house opened later. Tell us about closures, a new OTA contract, or a month of complimentary rooms for a film crew. Those footnotes keep a chart from lying.
Constraints
We work in English or Georgian in the session; the written pages are in English unless you ask otherwise at the outset. We need a quiet room for three hours. We will not present to a full staff meeting on the first pass — the first reading is for the people who set rates.
Price
From 2,400 GEL for a single hotel of up to eighty rooms with one dining room. Additional outlets, a second building, or a group of guesthouses are quoted after we see the extract. A deposit of forty percent confirms the start date. The balance is due on the day of the working session.
Next step
Write to us with the size of the house, the dining rooms you keep, and the season that currently worries you. We reply within two working days with a written estimate and the extract list.